Swan is a brand new, AI-driven virtual fitting room experience designed and built to work for every customer of every apparel retailer. Its creators have successfully applied the very latest artificial intelligence techniques, developed at one of the world’s top universities, to overcome all the shortcomings that have historically prevented the widespread adoption of virtual fitting room solutions. Integration is seamless and internal IT resources-free, via Shopify App. Garment measurement data is still needed – but is now extracted automatically from existing sources using AI, with AI also used to error-check it. And AI-powered computer vision determines shopper measurements to within 1cm using the camera on their mobile device – no app download required. A real-time dashboard provides evidence of Swan’s impact, and retailers pay only when Swan has been used to drive a successful sale. The valuable trinity of benefits originally promised by the virtual fitting room concept a decade ago – fewer returns, higher conversions, and a more engaging, satisfying customer experience – is now achievable for brands and retailers of any size at almost zero effort.