Almost every organization depends on customer data to provide goods or services. The customer sits at the centre of the business, they may be your business’ whole raison d’être. Either way, they’re who you communicate with, who you consider when devising your products, who you sell to, who you ship to, who you seek market validation from, who you please and who ultimately pays you. If you don’t think that they are the centre of your world, you should. To thrive businesses need to innovate, to reinvent and invigorate old business models with new thinking. Subscription models, mobile transaction handling, virtual services and more. Businesses are being forced to up their online presence game and provide clients with a view into their own data as held by those businesses they most often interact with, curating their own persona, their avatar and their data attributes. Customers want to and need to own the digital representation of themselves in ways that they have never asked before. To feed this digital engagement, every entity needs the fundamental building blocks that make up a good systems architecture – at the centre of that is the customer master. Duplicated and incomplete customer master records make this a challenge not only for the business but for the customer too. What’s needed is a unified and coherent way to curate the customer master in a way that is elegant, robust, comprehensive, valid and still flexible. Instead of piece-meal customer record management across disparate systems and platforms, the Pretectum customer master enables your business to define what matters and maintain it together with your business partners and the customers themselves. Forget about the data silos and data islands of yesteryear and set sail for a fresh new perspective on the customer master record – the Pretectum Customer Master Data Management platform.