Perpetua
4.4
81
Perpetua is a retail media platform that offers tools, automation, and control to help brands improve their ad performance on various platforms including Amazon, Walmart, and Instacart.
Strengths
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Automated optimization
Perpetua uses AI to automatically optimize ad campaigns for maximum performance.
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Cross-channel advertising
Perpetua allows for advertising across multiple channels, including Amazon, Google, and Facebook.
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Real-time analytics
Perpetua provides real-time analytics and reporting to track campaign performance and make data-driven decisions.
Weaknesses
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Limited integrations
Perpetua has limited integrations with other marketing tools and platforms.
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High pricing
Perpetua's pricing may be too high for small businesses or those with limited advertising budgets.
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Limited customization
Perpetua's automated optimization may limit the ability for users to customize their ad campaigns.
Opportunities
- Perpetua could expand its integrations with other marketing tools and platforms to provide a more comprehensive solution.
- Perpetua could introduce lower pricing tiers to attract small businesses and those with limited advertising budgets.
- Perpetua could introduce more advanced customization options to allow users to have more control over their ad campaigns.
Threats
- Perpetua faces competition from other AI-powered advertising platforms, such as AdEspresso and AdHawk.
- Changes in advertising policies on platforms like Amazon, Google, and Facebook could impact the effectiveness of Perpetua's ad campaigns.
- An economic downturn could lead to decreased advertising budgets and impact the demand for Perpetua's services.
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Media
Perpetua Plan
Perpetua's pricing strategy offers three versions with varying features, starting at $750 per month.
Starter
250
Per Month
Up to $5,000 in monthly ad spend & single marketplace access
Onboarding call
Access to Perpetua Support Team
Access to Perpetua slack community
Growth
550
Per Month
Up to $10,000 in monthly ad spend & access to 2 marketplaces
All features in Starter
Dedicated eCommerce Associate
Pro
550
Per Month
Up to $200,000 in monthly ad spend & Unlimited marketplace access*
All features in Growth
Dedicated Data Strategist
3 & 6-week checkpoint call
Customized launch strategy & onboarding plan
Quarterly business review
*Minimum fee of $250 per activated marketplace
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