Personalization is an important feature in e-commerce. It means displaying your content in a language that is local to customers, allowing customers to pay in local currencies, and providing features that are acceptable to local audience. Personalization improves customer's shopping experience, increases engagement and conversions. You might have seen ecommerce giants displaying prices in local currencies. For example, if a customer is coming from the USA, he/she sees the prices in USD, a customer from the UK will see them in GBP while Indian customers will be shown the prices in INR. This is because customers are more comfortable paying in local currencies. If you have a Magento 2 store, you can achieve this by using the Magento 2 currency switcher extension by FMEextensions. The extension detects customer's location from their IP addresses and converts product prices according to their location. Features: - Display product prices in local currency - Enable rounding off prices in local currency - Assign currency to each country - Maxmind GeoIP database for IP detection - Disable currency switching for specific search engines