Geni-Sys aims to make it easier for large organisations to manage their customer facing information. Many organisations have product detail spread across numerous information systems. At Lockside we’ve seen first-hand how difficult it can be for marketers to juggle these spread sheets, word documents and disparate systems in order to manage website content, build catalogues and to keep up to date with their own products. We know how hard it is, so we designed a system that is both powerful and easy to use. It’s accessible from any modern browser, is scalable and runs securely in the cloud. With Geni-Sys we’ve moved away from the traditional thought that excessive features and complexity equals capability. Instead Geni-sys is uncluttered and instantly understandable. It offers the user only what they need to complete the task in hand. Who is it for? B2B and B2C international organisations with 100s of thousands to millions of products. Why is it different? It uses proprietary technology for handling large numbers of attributes - most similar system fail on this count. It handles multiple classifications using segmented DataChannels™. The technology used to build the system makes it a true cloud application unlike many that are called cloud but are legacy applications with a cloud front end. True cloud architecture has built in web services to interact with other systems enabling background, secure and reliable data exchange. • A built in API (application programmers interface) allows other developers to link to Geni-Sys. • It runs on a secure Linux platform, local or cloud. • Maintained using GIT source control and a deployment model it is quick to deploy changes keeping support costs low and uptime high. • Consistent with Lockside development policy, the system is user configurable, allowing users to add user fields without restriction. Genisys goes much further. It integrates with eCommerce websites Wordpress and Spree, currently. It is also fully integrated with Adobe InDesign for the production of large catalogs.