Increff Merchandising Solution is a SaaS-based tool that helps small and medium B2B and B2C brands and retailers with merchandise planning, buying, and allocation. It uses algorithms to perform billions of computations within minutes to provide quick results for inventory planning and distribution. The tool analyzes multiple layers of attributes to calculate store-specific assortments, inventory health, and freshness index, and helps brands allocate the right inventory closer to customers to maximize sales.