Gigya is a customer identity management platform for businesses to identify their customers. Gigya is developed for companies that want to build a better relationship with their customers and get to know their audience. They can do so using both traditional and social accounts to consolidate and manage cross-channel customer data. Gigya extracts information across devices and accounts, storing them in a web-based database. This software provides businesses capabilities and functionalities which they can use to utilize social registrations, which in turn increases their customer value and social engagement. Gigya was developed for consumer identity management and modern marketing. The service also offers APIs needed for reliable and scalable registration, authentication, profile management, data analytics and third-party integrations. This software is mostly used by eCommerce, media, travel, and publishing businesses, including well-known big brands.