Customers expect to interact with businesses on multiple channels, also cross-channel, as convenient. Etiya’s OmniChannel Digital FrontEnd provides a seamless and consistent customer experience, allowing customers to buy and manage their products and services, access their accounts from any device and through any channel, or do all this cross-channel. Processes will always be frictionless, with no information lost between channels. Extensive self-care options result in lower operational costs, faster case resolutions and better customer experiences.