Emolytics measures customer experience through the prism of emotion, scientifically, helping businesses make informed decisions impacting results. Emolytics S.A. is a spin-off company from Université catholique de Louvain (UCL). Emolytics, its core product, continuously measures the quality of the interactions between companies and their customers through the prism of emotions. Through an innovative and user-friendly market research software-as-a-service platform, Emolytics captures and analyzes multiple dimensions of the customer experience through multiple channels (websites, emails, invoices, ads, events, POS). Emolytics computes and translate customers’ feedback into data sets which are given a special human angle/touch through a unique KPI: the Emoscore.