CraftAR is a SaaS platform that allows users to create their own Image Recognition branded apps with development, dashboard, external integrations, and third-party plugins/add-ons. Users can scan items in ads, magazines, and catalogs to read reviews, launch product demos, or add items to their shopping carts. The platform offers five steps to create apps, including choosing and mixing technologies, choosing where to run and how to deliver content, uploading and creating content using their Content Management System, developing for free, and going live and keep building.