The software is called Sales Force Automation (SFA) and it uses retail execution software to streamline tasks performed by representatives and merchandisers. It is an application that can be installed on various devices and goes beyond CRM systems by providing full-scale automation for sales transactions and merchandising tasks. The Companion2 Suite by CIS Group is designed to reduce operating costs and increase sales revenues, with the Companion Rep application providing complete visibility and control on all aspects of customer interaction. The software boosts productivity for both the user and the customer, providing a competitive advantage.