Picturepark is a cloud-based software solution companies use to automate the organizing, distributing, and integrating of their digital assets. This includes images, videos, documents, product records, taxonomies, metadata, and more. Picturepark is based in Switzerland and part of the FotoWare Group from Oslo, Norway. Picturepark enables companies to organize, exchange and integrate into other systems all their digital assets in an efficient and controlled way. Whether images, videos, documents, product records, taxonomies, or metadata: thanks to innovative technologies such as Adaptive Metadata and Business Rules, content of any kind can be automatically structured, classified, and semantically linked. This creates the necessary foundation for omnichannel distribution and integration of all content. Enabled via the API, SDKs, and existing connectors into third-party systems such as commercial applications, CMS, and other systems. Designed API-first and based on state-of-the-art technologies, Picturepark combines the primary benefits of digital asset management (DAM), product information management (PIM), and Headless Content Services into a versatile platform that can be extended wherever required.