Near’s Data Intelligence Platform provides place-based data insights in an easy-to-access interface, enabling smarter, more strategic decisions for your business. Near helps with everything from market research, to customer insights, to competitive intelligence. The Near Data Intelligence Platform, illuminates consumer behavior across 1.6 billion devices in 70+ million places across 44 countries. Near's data is real-time, rigorously screened for quality, and compliant with the highest level of privacy standards. Near empowers Marketing and Operational Leaders to confidently reach, understand, and market to highly targeted audiences and optimize their business results. Operational Intelligence: Near Pinnacle makes it easy to get insights around location performance, to help answer questions including: - How’s the foot traffic to my location? - What day of the week or time of the day gets the most visitors? - How much time do they spend at my location? - Where do my visitors live or work? - What’s the most popular route visitors take to my location? - How are my competitors performing? Near offers solutions that work how your business works: - On Platform: Instant insights on 1.2M places in the USA, Canada, Australia and New Zealand - Off Platform: Easily export data off-platform into BI and GIS tools like ESRI, PowerBI, Alteryx, Tableau and more. - API: Programmatically access Pinnacle’s insights into your custom workflows Marketing Intelligence: Near Allspark gives you instant access to advanced audience curation to power your data-driven marketing: - Create and manage audiences based on real-world data. - Make media planning efficient with real-time estimates of your custom audience across digital channels and compare results to get smarter with budget allocation. - Activate on your platform of choice. - Close the loop with offline attribution to measure results. - Create lookalike audiences similar to your current customers or your competitors' customers and target them to drive acquisition. Uplevel your audience targeting with advanced options to curate your bespoke audience based on visitation frequency, time of day, visit period, geo-radius, and more. Use Boolean logic to include or exclude a particular set of audiences from your custom rules.