ZoomInfo
4.3
5,933
ZoomInfo is a business intelligence software that provides a B2B contact database enabling users to connect with decision makers and execute targeted campaigns. It offers a persistently refreshed, privacy-first database that empowers sales and marketing teams with accurate B2B contact and company intelligence. The software provides records segmented by industry, organization area and size, revenue, title, work capacity, and other criteria. It also offers a possibility to source top candidates, with access to important information. Users can integrate with CRM, Sales, and Marketing Automation systems to execute hyper-targeted campaigns and more effectively close deals. Pricing is available by quote.
Strengths
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Data Accuracy
Provides accurate and up-to-date contact information
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Integration
Integrates with various CRMs and marketing automation tools
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Advanced Search
Offers advanced search filters and criteria
Weaknesses
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Pricing
Can be expensive for small businesses
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Limited Data Coverage
Does not cover all industries and regions
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User Interface
User interface can be overwhelming and difficult to navigate
Opportunities
- Can expand to cover more industries and regions
- Can develop new features and tools to enhance user experience
- Can form partnerships with other SaaS companies to offer integrated solutions
Threats
- Facing competition from other data providers and lead generation tools
- Increasing concerns over data privacy and security
- Economic downturn can lead to decreased demand for lead generation tools
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ZoomInfo Plan
ZoomInfo offers three pricing plans: Basic ($1,200/year), Professional ($4,800/year), and Advanced ($19,200/year) with increasing features and capabilities.
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