IgnitionOne is a cloud-based cross-channel marketing campaign management and automation platform that enables users to learn a customer's level of engagement via paid, earned, and owned marketing and advertisement. It is an automation suite for operating paid advertising across search and listings, display ads, social media, mobile, and email communications with customers, with a built-in data management software. The main benefits of using IgnitionOne are best customers identification, marketing efforts focus, ROI maximization, extended marketing reach, marketing data centralization, uncovering areas of improvement, and more.