Faraday empowers marketers and developers to predict revenue-generating customer behaviors through an intuitive interface and a robust API, enabling brands to get to know their customers, allocate resources efficiently, and drive smart growth across the funnel. Plug Faraday seamlessly and securely into your stack, unify your customer data with hundreds of rich, third-party, responsibly-sourced traits, and leverage AI to identify likely buyers, repeat and cross-category purchasers, churn-prone customers, and more.