See people and opportunities clearly using ArcGIS Business Analyst. ArcGIS Business Analyst helps you make smarter market planning, site selection, and customer segmentation decisions. By combining demographic, lifestyle, behavioral, and spending data, maps, and reports with location-driven intelligence, you can identify under-performing markets, pinpoint the right growth sites, find where your target customers live, and share the market research across your organization. Whether you’re on your desktop, in a web browser, or using a mobile device, identify the most profitable sites then create beautiful maps and professional reports, no matter where you are. Using ArcGIS Business Analyst, numerous Fortune 500 companies are able to: ◦ Take a data-driven approach to validate assumptions about location. ◦ Analyze marketplaces to identify where to expand or reduce presence. ◦ Use automated workflows for territory design, location-allocation, and market penetration analyses. ◦ Target new and existing customers. ◦ Showcase analysis in a compelling way. ◦ Share market research across the organization. ArcGIS Business Analyst comes with spatial analysis tools and global data that covers over 90% of the world’s population in 135+ countries with 15,000+ variables on market data. Combine your own location and customer data with Esri’s demographic data to validate your instincts about a prospective location—whether it’s local or global.