Aprimo
3.9
83
Aprimo offers digital asset management and work management solutions with an AI-powered content operations platform to optimize planning, development, governance, and delivery of brand experiences at scale.
Strengths
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Automation
Automates marketing processes
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Scalability
Can handle large volumes of data and users
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Integration
Integrates with other marketing tools and platforms
Weaknesses
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Complexity
Can be difficult to set up and use
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Cost
Can be expensive for small businesses
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Customization
Limited customization options
Opportunities
- Growing demand for marketing automation tools
- Potential for new features and updates
- Opportunities for partnerships with other marketing tools and platforms
Threats
- Competition from other marketing automation tools
- Increased scrutiny on data privacy and security
- Potential impact of economic downturn on marketing budgets
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Aprimo Plan
Aprimo offers a tiered pricing model based on the number of users and features, with a starting price of $1,500 per month.
Digital Asset Management
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With configuration options for mid-market, departmental, enterprise, and enterprise wide, Aprimo DAM provides you with the foundation for content operations transformation and the heartbeat of your modern martech stack.
Asset Repository
Asset Upload and Versioning
Asset Download, Transcoding, and Sharing
Content Types and Metadata
Brand Portal
Search and Filtering
AI tagging and recommendations
Digital Rights Management
Branded UI - Multi-Lingual & Multi-Cultural
Work-in-Progress Support
Review & Annotation: Standard Workflows
Content Lifecycle Management
Bulk Actions and Archiving
Download Acceleration
Insights
Creative Cloud integration
Public Links
Azure SaaS with Auto Updates
Customer Success Manager
Plan & Spend
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Accurately measure spend and optimize marketing performance with planning, budgeting and expense management –all in one place.
Planning & Proposals
Budget Hierarchies
Budget Allocation
Forecasts
Expense Management
Offer Management
Vendors & Materials
Activity Data Hub
Calendar
Insights
Azure SaaS with Auto Updates
Customer Success Manager
Productivity Management
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Our AI-powered work management solution streamlines marketing collaboration and eliminates the work about work to helps teams get content, campaigns, and experiences into market faster than ever across every channel.
Work Requests & Resource Planning
Workflow, Reviews & Approvals
Annotations
Agile Boards
Task lnbox
Activity Data Hub
Calendar
Insights
Azure SaaS with Auto Updates
Customer Success Manager