Zillow Premier Agent
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Zillow is a real estate and rental marketplace that provides consumers with data, inspiration, and knowledge about their homes and connects them with local professionals.
Strengths
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Lead Generation
Provides a steady stream of leads for real estate agents
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Targeted Advertising
Allows agents to target specific zip codes and demographics
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Integration
Integrates with popular CRMs like Salesforce and Zoho
Weaknesses
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Cost
Can be expensive for individual agents or small teams
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Competition
Faces competition from other lead generation platforms like Realtor.com and Redfin
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Limited Reach
Only available in certain markets and may not be effective in rural areas
Opportunities
- Can expand to new markets and increase reach
- Can add new features like chatbots or virtual tours to stay competitive
- Can form partnerships with other real estate companies or mortgage lenders
Threats
- A recession or housing market crash could decrease demand for real estate services
- New regulations or laws could impact the real estate industry as a whole
- New technologies like virtual reality or blockchain could disrupt the real estate industry
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http://www.zillow.com
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Zillow Premier Agent Plan
Zillow Premier Agent offers three pricing tiers ranging from $250 to $500 per month, with increasing lead volume and advertising features.