Mailchimp is a web-based marketing automation service that allows users to share newsletters on various social networks and track customer engagements. It provides tools to create targeted emails, run Facebook ad campaigns, automate follow-ups, and monitor campaign progress. Users can collect and analyze their email responses and the application offers graphical representations of data and customer interactions in various formats. With interactive drag & drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor campaign progress.