Zensed is a fraud prevention system that uses artificial intelligence and machine learning to analyze each transaction individually and create a custom-built model for each client based on historical data. They collect customer data and additional data provided by the client to gain extra insight into transactions. The Zensed engine analyzes all data points to determine if a transaction is fraudulent or not and reinvents itself with every transaction to provide further accuracy. The predicted result is highly accurate and backed up by insightful information in the back office.