YuMe
4.4
2

Not Claimed

Yume is a SaaS platform that offers a professionally produced advertising marketplace across desktop, mobile, tablet, and connected TV environments. It provides digital video brand advertising solutions and manages first-party data collected through SDKs to target the most receptive audience. Yume focuses on multi-screen video ads and utilizes science and digital technology to redefine old-fashioned TV brand advertising.
Suitable for enterprise
SMEs、Enterprises
Strengths
  • Targeted Advertising

    Ability to deliver targeted ads to specific audiences

  • Cross-Screen Capabilities

    Ability to deliver ads across multiple devices and platforms

  • Real-Time Optimization

    Ability to optimize ad campaigns in real-time based on performance data

Weaknesses
  • Limited Reach

    May not have access to certain audiences or markets

  • Reliance on Third-Party Data

    May be limited by the quality or availability of third-party data sources

  • Competition

    May face competition from other advertising platforms or solutions

Opportunities
  • Opportunity to capitalize on the growth of digital advertising
  • Opportunity to expand into new geographic or industry markets
  • Opportunity to develop and offer new advertising formats or solutions
Threats
  • Growing use of ad-blocking software may limit the effectiveness of advertising
  • Increased concern over data privacy may limit the availability or use of user data
  • Changes in regulations or laws related to advertising or data privacy may impact the business

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Media

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YuMe Plan

YuMe's pricing strategy offers a tiered pricing model based on the number of impressions, with additional features available in higher-priced versions.
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