YouTube Mentions
4.6
68
Youtube Mentions is a social listening tool that scans video content to catch brand mentions and uses proprietary techniques to determine if they are positive or negative. The service runs automatically and provides updates when new videos are released.
Strengths
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Large user base
Millions of active users on the platform
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High engagement
Users spend a significant amount of time on the platform
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Wide reach
Global audience with diverse demographics
Weaknesses
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Content moderation
Difficult to monitor and remove inappropriate content
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Dependence on ads
Revenue heavily relies on advertising
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Competition
Many other video-sharing platforms available
Opportunities
- Potential to expand revenue streams beyond advertising
- Opportunity to produce and distribute original content
- Growing trend of live streaming presents an opportunity
Threats
- Potential for increased government regulation and censorship
- Risk of legal action for hosting copyrighted content
- Users may shift to other platforms or consume content in different ways
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YouTube Mentions Plan
YouTube Mentions offers three pricing plans starting at $29/month with varying features such as number of channels and mentions.