YouTube Advertising
4.5
278

Not Claimed

YouTube is a platform for discovering, watching, and sharing user-generated videos.
Developer
Google
HQ Location
Mountain View, CA
Year Founded
1998
Number of Employees
326,563
Twitter
Strengths
  • Reach

    Ability to reach a large audience

  • Targeting

    Ability to target specific demographics and interests

  • Engagement

    High engagement rates with video content

Weaknesses
  • Cost

    Can be expensive compared to other advertising options

  • Competition

    High competition for ad space on popular channels

  • Ad Blockers

    Potential for ads to be blocked by users with ad blockers

Opportunities
  • Opportunity to create new and innovative ad formats
  • Opportunity to expand into new international markets
  • Opportunity to integrate with other Google advertising products
Threats
  • Potential for increased regulation of online advertising
  • Potential for ad fraud and invalid clicks
  • Potential for a shift away from traditional YouTube content to streaming services

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YouTube Advertising Plan

YouTube Advertising offers a cost-per-view model with targeting options, starting at $0.01 per view for TrueView ads.
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