Yandex.Direct
4.2
2

Not Claimed

Yandex.Direct is an advertising service for contextual ads on Yandex.
Developer
Yandex
HQ Location
Moscow, Russia
Year Founded
2000
Number of Employees
7,693
Twitter
Strengths
  • Targeted Advertising

    Allows for precise targeting of ads to specific audiences

  • Large Audience

    Access to a large audience of users through Yandex search engine and partner sites

  • Automated Bidding

    Uses machine learning to optimize bids for maximum ROI

Weaknesses
  • Limited Reach

    Only available in Russia and neighboring countries

  • Language Barrier

    May be difficult for non-Russian speakers to navigate and use effectively

  • Limited Ad Formats

    Only supports text and image ads, no video or interactive formats

Opportunities
  • Potential to expand into new markets and reach new audiences
  • Opportunity to introduce new ad formats to compete with other platforms
  • Potential to improve analytics and reporting features to provide more insights for advertisers
Threats
  • Competition from other advertising platforms, such as Google Ads and Facebook Ads
  • Potential for increased regulation of online advertising in certain markets
  • Potential for economic instability in Russia and neighboring countries to impact advertising budgets and ROI

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Review Distribution

  • 👍
    High - rated users

    No information provided for high-rated segment.

  • 🤔
    Average - rated users

    Yandex.Direct is a powerful tool for attracting leads and reminding customers through remarketing. Technical support is responsive and the service offers many different settings. However, the interface is confusing and difficult to navigate.

  • 👎
    Low - rated users

    Yandex.Direct is helping an independent software vendor attract more leads for their self-hosted software and SAAS services. The retargeting/remarketing engine is powerful and there are cool features like Yandex.Direct Commander and a stable mobile app. However, ad moderation policies are not as clean as with Google AdWords and budget management is poor.

Yandex.Direct Plan

Yandex.Direct offers a cost-per-click pricing model with bidding options and targeting features for effective ad placement.
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