White Fluffy Cloud is a cloud-based CRM solution for small and mid-sized businesses. It automates lead generation and workflow activities for sales, marketing, call centers, charities, and help-desk teams. The solution includes a built-in marketing feature for targeted messaging via email, text, and physical mail, as well as a template builder tool for personalized materials. Team collaboration tools are also available, allowing users to share opportunity details and track campaign progress. Activity statistics can be generated to measure performance.