Viant Technology
3.5
7
Viant is a SaaS company that provides advertising software for ad buyers to plan, create, execute, and measure their digital advertising investments through a cloud-based platform. Their self-service software, Adelphic, offers access to over 12,000 audience attributes from leading data companies and omnichannel integrations for buying ads across various channels. Viant was founded in 1999 by the Vanderhook brothers and is an Inc. Magazine Best Workplaces Award winner.
Strengths
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Advanced targeting capabilities
Ability to target specific audiences with precision
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Cross-device tracking
Ability to track user behavior across multiple devices
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Real-time optimization
Ability to optimize campaigns in real-time for better performance
Weaknesses
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Limited reach
May not have access to all desired inventory or audiences
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Relatively high cost
Pricing may be higher compared to other solutions
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Complexity
May require a higher level of expertise to fully utilize all features
Opportunities
- Increasing adoption of programmatic advertising presents growth opportunities
- Potential to expand into new geographic or vertical markets
- Opportunity to form strategic partnerships to enhance capabilities
Threats
- Growing number of competitors in the programmatic advertising space
- Potential for changes in regulations that could impact the industry
- Growing use of ad blockers could impact the effectiveness of advertising
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http://viantinc.com/
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Viant Technology Plan
Viant Technology offers a tiered pricing strategy with three versions, Basic, Pro, and Enterprise, starting at $1,000 per month.
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