Venerate Media Group (www.veneratedigital.com) grew out of a concept to move away from the static automation of social media. Rather than offering our clients a "One size fits all" approach we do something revolutionary - we listen to their needs and develop an action plan that will deliver results. Have a conversation with your social media provider and ask them why you need: a Twitter account, FaceBook, YouTube, blog, LinkedIn, etc. Challenge them further and ask for metrics on how your social media has achieved results - you may be surprised.