Upmenu is an online ordering system and app that helps restaurants process online orders and payments, handle table bookings, create promotions, loyalty programs, and more. Upmenu is everything your restaurant needs for you to take your customers’ orders directly from your website or app while protecting your bottom line from third-party aggregators and enabling you to grow your revenue. Upmenu lets businesses build white-labeled mobile applications and websites with customizable elements, including logos, themes, and more. It enables users to create and edit menus with categories and subcategories based on similar food ingredients. The feedback system automatically sends targeted forms to collect customer opinions and ratings for the received food orders. Plus, the marketing tools let restaurants create and distribute targeted email, SMS, and push notifications to their customers. Upmenu comes with an application programming interface (API), which allows businesses to integrate the system with several third-party POS, delivery, payments, marketing, and CMS solutions. In addition, the loyalty program enables customers to collect loyalty stamps and points to receive rewards such as discounts, free items, and more.