Traction Rec is a modern, cloud-based CRM solution built on the Salesforce platform, with purpose-built tools for nonprofit community centers to manage their complete business operations. From membership management to child care services, programs, fundraising, customer support, financials and more, we enable community centers to deliver their mission with measurable impact, and support the amazing good they do. Traction Rec is a unified solution designed to bring teams and members closer together. For organizations like YMCAs, JCCs, and Boys & Girls Clubs of America, it is a scalable and flexible product that empowers associations by eliminating manual processes so staff can spend more time with their members and better serve and engage with their communities. Creating positive impact isn’t just something we do, it’s who we are. Behind our product is what we're most proud of, and that's putting people first. At our core, we are about community and engagement - with our customers, colleagues, and each other.