
theTradeDesk
4.3
14
theTradeDesk is a data management platform that helps businesses streamline operations related to native advertisement management, audience mapping, campaign performance tracking and more on a centralized platform. The cross-device targeting tool lets staff members identify and establish advertisement distribution partnerships based on multiple criteria, such as regional coverage, device types and graph sizes.
theTradeDesk's data management platform (DMP) allows team members to generate data element reports, conduct lookalike modeling and segment audience based on multiple categories. With the planner functionality employees can analyze cross-channel media consumption to accordingly generate and launch campaigns across sites, apps or devices. Additionally, with the...
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