Teikametrics Flywheel is a competitive intelligence solution for eCommerce businesses to optimize advertising campaigns across marketplaces like Amazon and Walmart. It allows administrators to analyze customers' search behavior, build campaigns, and optimize bids. The platform enables marketers to set up product goals, automate keyword targeting, and reach a specific audience. It also lets managers formulate keyword bids and identify optimal cost-per-click using machine-learning tools. The platform provides insights into various metrics, including targeting types and brand names, to analyze product-level profitability and campaign performances. Businesses can automatically add or remove keywords based on performance data.