WHAT WE DO: We produce podcasts for the most innovative B2B brands in the world. The podcasts we produce are deeply aligned with a strategy called Content-Based Networking. Our team created the phrase “Content-Based Networking” in August of 2018, and this is how we define it: Collaborating with ideal clients, potential referral partners, and industry influencers to build meaningful relationships by creating content together. WHO WE HELP: VPs of Marketing at B2B technology companies. WHY IT WORKS: Our podcasting service is effective for 3 specific reasons: 1) Every podcast episode creates a strategic relationship between the host and the guest. When you ask one of your ideal clients, potential referral partners, or industry influencers to be a guest on your show...they say yes. And just like that, you have a genuine relationship with someone that can have an incredible impact on your business. 2) We save our clients an enormous amount of time. We handle guest prospecting, email outreach, topic selection, episode outlines, audio engineering, repurposing audio content into written content for your blog and LinkedIn, and we even help with distribution. 3) We repurpose our clients’ podcast content into written LinkedIn content that gets massive reach and engagement. One of our clients received over 2M views on their LinkedIn content within the first 6 months of working with us.