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SurveyMonkey Market Research Solutions
4.4
46
SurveyMonkey Market Research Solutions offers a range of purpose-built solutions for market research needs, including segmentation, usage and attitudes, ad testing, brand tracking, and concept testing. The platform is built for the pace of modern business and integrates with SurveyMonkey Audience, offering access to over 175 million people in over 130 countries. Users can choose to conduct research themselves or work with a team of market research experts.
Strengths
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Ease of use
Simple and intuitive interface
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Customization options
Ability to create custom surveys and analyze data
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Large user base
Widely used and trusted by businesses and researchers
Weaknesses
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Limited features
May not have all the advanced features needed for complex research projects
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Limited data analysis options
May not provide in-depth analysis tools for complex data sets
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Limited integrations
May not integrate with all the necessary tools and platforms
Opportunities
- Opportunity to expand into new industries and regions
- Opportunity to partner with other SaaS providers to offer integrated solutions
- Opportunity to integrate AI and machine learning for more advanced data analysis
Threats
- Threat of losing market share to other survey tools with similar features
- Threat of losing trust and customers due to data privacy issues
- Threat of decreased demand for market research solutions during economic downturns
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SurveyMonkey Market Research Solutions Plan
SurveyMonkey Market Research Solutions offers three pricing plans starting at $25/month with increasing features and capabilities.