sovrn
3.6
6
Sovrn provides products and services to online publishers to help them understand, operate and grow their business. They have thousands of customers and reach over 400 million active consumers across more than 20 billion page views every day. Sovrn has been recognized by IAB, JICWEBS, and TAG for its role in combating fraud and promoting pro-transparency initiatives. They are dedicated to helping content creators do more of what they love, and less of what they don't.
Strengths
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Real-time bidding
Allows for efficient ad placement and optimization
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Large network of publishers
Provides access to a wide range of ad inventory
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Data-driven insights
Helps advertisers make informed decisions about ad placement
Weaknesses
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Limited targeting options
May not be suitable for advertisers with specific audience requirements
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Limited ad formats
May not support all types of ads
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Limited customer support
May not provide extensive assistance to customers
Opportunities
- Can increase revenue and customer base
- Can attract new advertisers and increase revenue
- Can increase access to ad inventory and revenue
Threats
- May lose market share and revenue
- May impact business operations and revenue
- May reduce ad inventory and revenue
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sovrn Plan
Sovrn offers a free version with limited features and a paid version with additional features and pricing based on pageviews.