Snowplow BDP is a platform that generates, governs, and models high-quality, granular Behavioral Data for use in AI, ML, and Advanced Analytics applications. It can be integrated with other tools from the modern data stack to power a wide variety of advanced use cases, allowing organizations to drive significant business value with behavioral data. Snowplow's unique, open source architecture enables data teams to take full control and ownership of their data and infrastructure, without vendor lock-in or a prescribed view of how the data should be collected, modeled or used.