Smart Omix by Sharecare is a SaaS platform for researchers in the healthcare and life sciences industry to design, launch, manage, and analyze real-world digital clinical studies at scale. The platform includes a self-service option or concierge study-building services and allows for rich data collection through the Smart Omix app, including photo, video, and audio ePROs, as well as pre-integrated modules for patient-generated health data from popular wearables and devices. The platform is participant-centric, with adherence-based compensation modules and AI ePROs like a 'smart selfie' and 'smart medication' to prioritize the participant experience. The goal is to democratize real-world clinical research by creating accessible software for the next generation of data collection.