Smaato
4.3
13
Smaato is a digital ad tech platform that offers an omnichannel ad server and monetization solution for publishers and marketers. It allows publishers to manage all inventory in one place and bring their first-party data, while marketers can access high-quality inventory to reach audiences globally on any device. Smaato is headquartered in San Francisco and has additional offices in Hamburg, New York, Beijing, and Singapore.
Strengths
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Global reach
Smaato has a large global reach with over 10,000 publishers and 90 demand partners.
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Advanced targeting options
Smaato offers advanced targeting options such as location, device type, and demographics.
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Real-time reporting
Smaato provides real-time reporting and analytics to help optimize ad performance.
Weaknesses
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Limited ad formats
Smaato only supports a limited number of ad formats, such as banner and interstitial ads.
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Limited customer support
Smaato's customer support is limited to email and online chat.
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High minimum spend
Smaato has a high minimum spend requirement, which may not be feasible for small businesses.
Opportunities
- The mobile advertising market is growing rapidly, providing opportunities for Smaato to expand its customer base.
- Smaato can expand into new markets to increase its global reach.
- Smaato can introduce new ad formats to attract more customers and increase revenue.
Threats
- Smaato faces competition from larger players in the mobile advertising market, such as Google and Facebook.
- Ad-blocking technology can reduce the effectiveness of Smaato's advertising platform.
- Regulatory changes, such as privacy laws, can impact Smaato's ability to collect and use user data for advertising purposes.
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Smaato Plan
Smaato offers a tiered pricing model based on the number of ad requests, with additional features available in higher versions.
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