Similarweb is a platform that helps businesses grow website traffic and revenue by discovering opportunities, identifying threats, and making critical decisions. It offers digital marketing and research intelligence products to define strategies and win more market share efficiently. The platform allows users to benchmark their digital performance against competitors and market leaders, analyze trends and consumer behavior, and gain visibility into competitors' online marketing strategies. Users can also identify the best performing keywords, partners, affiliates, creatives, ad networks, and content.