Semrush
4.5
3,764
Semrush is a SaaS platform that provides online visibility management for businesses worldwide. It offers solutions for search engine optimization, pay-per-click, content, social media, and competitive research campaigns. Semrush has over 87,000 paying customers and is used by 30% of Fortune 500 companies. It has over 808M desktop domain profiles, 32.1M mobile domain profiles, 43 trillion backlinks, and 24.3 billion keywords.
Strengths
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Comprehensive SEO tools
Provides a wide range of SEO tools for keyword research, site audit, backlink analysis, and more.
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Competitive analysis
Allows users to analyze their competitors' online presence and strategies.
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User-friendly interface
Easy to navigate and use, even for beginners.
Weaknesses
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Expensive pricing
Pricing plans may be too expensive for small businesses or individuals.
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Limited keyword tracking
Keyword tracking is limited to a certain number of keywords depending on the pricing plan.
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No social media management
Does not offer social media management tools.
Opportunities
- Can expand its features to include social media management tools.
- Can partner with other SaaS products to offer a more comprehensive suite of tools.
- Can offer more affordable pricing plans to target small businesses and individuals.
Threats
- Facing competition from other SEO tools such as Ahrefs and Moz.
- Changes in search engine algorithms can affect the accuracy of Semrush's data.
- Economic downturn can lead to decreased demand for SEO tools and services.
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Semrush Plan
Semrush offers three pricing plans starting at $119.95/month, each with varying features and limits for users.
Free
0
Per Month
You can use Semrush with a free account, but the number of features and amount of data will be limited.
Position Tracking: 10 keywords, updated daily
Site Audit: 100 pages per month
Social Media profiles: track 5, post to 2 (schedule 10 posts)
On Page SEO Checker: recommendations for 10 keyword units per month
Domain & Keyword Analytics: 10 results per report, 10 reports per day
Brand Monitoring: historical data - 1 day, track 1 keyword in a project, 1 location, data sources - Web
Content Audit: 50 pages to audit
Post Tracking: 5 URLs
Topic Research: 2 topics
SEO Content Template: 1 template, 10 keywords to add
SEO Writing Assistant: 1 template
Pro
119
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
10,000 results per report
3,000 reports per day
Display advertising research
500 keywords to track
3 projects
100,000 pages to crawl per month
50 social profiles for monitoring
10 social profiles for posting
5 scheduled PDF reports
Guru
229
Per Month
For SMB and growing marketing agencies. With Guru you get all the Pro features plus: Content Marketing Toolkit, Branded reports, Historical Data, and Extended limits.
30,000 results per report
5,000 reports per day
Display advertising research
1,500 keywords tracked
Branded PDF reports
Historical data
15 projects
300,000 pages to crawl per month
100 social profiles for monitoring
30 social profiles for posting
20 scheduled PDF reports
Business
449
Per Month
For agencies, E-commerce projects and businesses with extensive web presence. With the Business plan you get all the Guru features plus: White label reports, API access, Extended limits, and sharing options
50,000 results per report
10,000 reports per day
API Access
Historical data
Product Listing Ads
Branded PDF reports
White label PDF reports
5,000 keywords tracked
25 projects
1,000,000 pages to crawl per month
300 social profiles for monitoring
50 social profiles for posting
50 scheduled PDF reports