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Data integration
Ability to integrate data from multiple sources
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Real-time data processing
Ability to process data in real-time
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Scalability
Ability to scale to handle large amounts of data
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Complexity
Can be complex to set up and use
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Cost
Can be expensive for small businesses
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Limited functionality
May not have all the features needed for some businesses
- Increasing need for businesses to integrate data from multiple sources
- Opportunity to expand into new industries and markets
- Opportunity to form partnerships with other companies to offer complementary services
- Competition from other data integration and processing companies
- Increasing concerns about data privacy and security
- Changes in regulations that could impact the use of data
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Review Distribution
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👍
High - rated users
Segment have built a best in class data layer and data management tool. The tool is easy to set up and creating destinations and understanding sources is simple. The new personas feature is also incredibly powerful. Make collecting analytics .track and .page and .identify easy.Segment does make data easy and because of the quality of the tool it does come at a cost. Beware not to over enable and connect too much if you are not using it. This will add un-necessary load which can impact mobile page speed.
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🤔
Average - rated users
Having all our data flow through a centralized source helps us better target customers and understand when they convert. We do have some overlap in functionality with our marketing automation platform 'Braze' but it allows us to be more agile.It's really hard to create exclusion audiences. The audience builder could be more intuitive for non-technical folks (marketers).
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👎
Low - rated users
Reduce the amount of code that handles analytics and tracking.Unreliable. Bad customer support.
Media
Segment Plan
