SAS Institute
4.3
174
SAS Marketing Automation is a SaaS tool that helps B2C direct marketers in industries like financial services, communications and media, retail, and travel plan, test, put in order, and use campaigns to improve marketing automation. It provides complete data management, campaign operations, and advanced customer analytics in an integrated, easy-to-use solution. Its strongest points are customer analysis capabilities, embedded data management, list selection, painless integration, customization, and multichannel marketing realization.
Strengths
-
Analytics
Advanced analytics capabilities
-
Reputation
Strong reputation in the industry
-
Customization
Highly customizable solutions
Weaknesses
-
Cost
High cost of implementation and maintenance
-
Complexity
Complex user interface
-
Integration
Limited integration with other software
Opportunities
- Opportunity to expand cloud offerings
- Opportunity to integrate AI capabilities
- Opportunity to expand globally
Threats
- Increasing competition in the market
- Potential impact of changing regulations
- Growing concerns over data security
Ask anything of SAS Institute with Workflos AI Assistant
Apolo
Squeak squeak, I'm a cute squirrel working for Workflos and selling software.
I have extensive knowledge of our software products and am committed to
providing excellent customer service.
What are the pros and cons of the current application?
How are users evaluating the current application?
How secure is the current application?
Sign up for free
Media
SAS Institute Plan
SAS Institute offers tiered pricing for its software, with different versions and features available at varying price points.
SSO Free Forever
Manage Google Drive, Mailchimp, Dropbox Business, Microsoft PowerPoint, QuickBooks Desktop Enterprise, Canva, Zoho One, DocuSign, Salesforce Sales Cloud Suite, Adobe Photoshop with SSO
