SAS 360 Match is a comprehensive publisher (first-party) ad server and management platform that empowers you to maximize revenue and gain full authority over your advertising inventory. The product supports content on multiple platforms, including mobile and video output devices. In addition, SAS 360 Match provides sales order management, simulation-based forecasting, ad serving, and business intelligence capabilities to help you make better-informed decisions faster across the entire business. You can use SAS 360 Match to manage sales orders, simulate and forecast inventory levels, optimize pricing, target ad delivery, provide billing and invoicing reports, and visualize and analyze ad delivery details. Adopt An Open Monetization Framework Seamlessly blend programmatic bids from multiple exchanges to compete with directly sold inventory and products. Our second auction server-to-server process quickly selects a winner from a diversity of programmatic bids, giving you more exacting control over how bids from PMP, open auction, and directly sold sources compete. Bids are solicited across sizes and SSPs in parallel. You can select the winner based on your preferences. Use A Solution That's Proven at Scale Broadcasters have used SAS 360 Match to tune their services to their audiences. We have helped customers generate targeted advertising for large events, such as the FIFA World Cup and the British reality show Love Island and support catch-up viewing with variable ad break lengths for different viewers. We seamlessly plug into transcoding, ad stitching services, and billing systems. Manage Ad Inventory with A Flexible Ad Server With SAS 360 Match you get an ad server with a full workflow to plan, manage, forecast, serve, optimize and measure your ad inventory across all platforms. The flexibility of open APIs, S2S integration, and a QA framework enables you to construct your own tech stack on top of 360 Match to create a unique advertising ecosystem based on your business strategies.