Audience Studio is a data management platform (DMP) that captures and stores data signals from multiple sources to help businesses deliver personalized marketing experiences. It includes machine learning technologies to define audience segments and a device graph to understand their footprints across channels. It also offers a consent management module for businesses to configure consent frameworks for multiple markets and meet regulatory compliance. It includes Salesforce's Einstein application to gain insights into customer journeys and uncover new audiences based on events or actions.