Ruler Analytics enables sales and marketing teams to work smarter, together. By uncovering the data behind every visitor, touchpoint and conversion, sales and marketing teams can increase lead volume and sales efficiency. This is achieved by giving points of optimisation (call tracking) and information that are not usually provided by analytics tools (IP lookup, visitor level tracking & more). Companies who use Ruler Analytics effectively can easily achieve a 3x increase in pipeline growth in just a few weeks.