Roku OneView (formerly Dataxu)
3.7
86
A platform for marketers and content owners to reach cord-cutters and measure performance using TV identity data from the No. 1 TV streaming platform in the US. Advertisers can manage their entire campaigns, including OTT, linear TV, omnichannel, and more, all in one place. They can reach four in five homes in America with OneView Ad Platform.
Strengths
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Unified platform
Combines TV and digital advertising in one platform
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Advanced targeting
Uses machine learning to optimize targeting and ad placement
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Real-time reporting
Provides real-time reporting and analytics for campaign performance
Weaknesses
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Limited reach
Only available in select markets
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Complex pricing
Pricing can be complex and difficult to understand
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Limited integrations
Limited integrations with other advertising platforms
Opportunities
- TV and digital advertising market is growing rapidly
- Increased demand for cross-platform advertising solutions
- Potential to expand into new markets and regions
Threats
- Competition from other advertising platforms
- Potential for increased regulation of advertising practices
- Potential for economic downturn affecting advertising budgets
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http://www.roku.com
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Roku OneView (formerly Dataxu) Plan
Roku OneView offers a flexible pricing model based on usage and features, with no minimum spend requirements.
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