Since 1997, PSP has conducted thousands of customer win-loss interviews. PSP finds out how and why your customers make their competitive decisions and shows you the specific actions that will help you win you more business in the future. All PSP interviews are conducted by executive-level industry professionals. We put customer executives at ease and get them to talk. PSP’s confidential interviewing gets you the most candid and unbiased customer feedback. Conventional win/loss stops with an analysis of what happened in the past. PSP analytics forecast the revenue impact of competitive changes in the future—and help you optimize the competitive impact of your product and marketing investment.