As the leading people-centric Insider Threat Management solution, Proofpoint ITM and Endpoint DLP protects against endpoint-based data loss, malicious acts, and brand damage involving insiders acting maliciously or carelessly. The product provides visibility, context, and analysis to help security teams quickly detect and prevent insider-led data breaches, while accelerating incident investigations and response to mitigate damage. Endpoint DLP, a subset of ITM, focuses on the detection and prevention of risky file activity by everyday users while ITM focuses on identifying and monitoring the riskiest users.