Product Marketing Alliance
4.6
576
Product Marketing Alliance is a community of over 40,000 product marketers from around the world with a mission to drive demand, adoption, and success of their products.
Strengths
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Community
Large and active community of product marketers
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Resources
Access to a wide range of product marketing resources
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Networking
Opportunities to network with other product marketers
Weaknesses
-
Membership Fee
Requires a membership fee to access all resources and benefits
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Limited Focus
Focuses solely on product marketing, may not be suitable for those looking for broader marketing resources
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No Certification
Does not offer any certification or accreditation programs
Opportunities
- Potential for partnerships with other companies in the product marketing industry
- Opportunity to expand into other areas of marketing or related industries
- Potential to develop new offerings or services for product marketers
Threats
- Competition from other product marketing organizations or resources
- Potential impact of economic downturns on membership and revenue
- Potential impact of changes in the product marketing industry on relevance and demand
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Product Marketing Alliance Plan
Product Marketing Alliance offers three pricing tiers for its membership, ranging from $299 to $999 per year, with increasing benefits and features.
PMA Membership
499
1 User Per Year
Access all the content, tools, tips and templates needed to pave your product’s path.
� Exclusive content
📒 Frameworks & templates
😇 Access to PMM Mentors
� 200+ hours’ video content
📺 PMM Summits on-demand
📂 250+ PMM Slide decks
📽 PMMFixx + streaming service
🛤 PMM learning paths
🛠PMM toolkits
� Peer Advisory Councils
Product Marketing Certified | Core
1
The new product marketing standard.
👩��� 11 modules
📙 68 chapters
✅ 87 exam questions
� 10+ hours
🔖 Official certification
� Optional coursework
🖥 Live weekly workshops
👨��💻 100% self-paced
👨�💻Live & Online also available
Product Marketing Certified | Masters
500
From personas to narrative design to segmentation to CABs to pricing - and more.
Our Masters certification series covers it all and are delivered by true experts in the field, naturally
Segmentation Certified
Narrative Design Certified
Personas Certified
CAB Certified
Positioning Certified
Messaging Certified
GTM Certified
Sales Enablement Certified
Competitive Intelligence Certified
Product Marketing Certified | Leadership
1
Becoming an amazing product marketing leader doesn’t happen by chance. It happens by habit.
Product Marketing Certified: Leadership has been built on the back of decades’ worth experience from some of the world’s best-known brands with one goal in mind: helping you be the best leader you can be.
🔥 7 modules
📘 29 chapters
🛠14 templates
� 12+ hours of content
🔖 Official certification
👩�💻 100% self-paced
SSO Free Forever
Manage Google Drive, Mailchimp, Dropbox Business, Microsoft PowerPoint, QuickBooks Desktop Enterprise, Canva, Zoho One, DocuSign, Salesforce Sales Cloud Suite, Adobe Photoshop with SSO
