PrivateDeal is a Swiss-based company that developped an AI-powered SaaS technology that instantly matches online prices to the market demand on digital merchant platforms. The process involves a series of interactions between an Artificial Intelligence and a user: the latter offers his/her own price for a product/service and the former either accepts it or proposes a custom counter-offer until an agreement is reached. This innovative B2B solution provides hotels and brands with key information to develop their customer base, target new markets, and better adapt their prices. More specifically, thanks to the negotiation process, PrivateDeal is able to determine a psychological price in real time (market demand price) for each product/service sold online by the merchant. The system is especially useful in the luxury segment as brands can offer personalized discounts privately, without damaging their public image. On the client side, users can enjoy a fully personalized customer journey online, bridging the gap with the experience they might have in a physical store. All interactions happen online and are tailored to each customer session, based on their profile and behavior on the platform. After a successful implementation within the luxury hotel industry (active in more than 30 countries), the company is now also powering luxury brands in Switzerland and abroad; with offices beyond its headquarters in the USA and India. The solution easily integrates with Hotel and Brand websites thanks to a custom API; with additional connectivity for Channel Managers and CMS. Integrations are also possible outside of the brand’s digital environment, on a stand-alone merchant platform, which is convenient to host private sales or loyalty program perks.